Amory
Lovins, CEO, Rocky Mountain
Institute (clip duration: 2m
24s)
Amory
B. Lovins co-founded Rocky Mountain Institute in 1982 and serves as its Chief
Executive Officer (Research).An
experimental physicist, educated at Harvard and Oxford, Mr. Lovins rose to
prominence during the oil crises of the 1970s when, still in his 20s, he
challenged conventional supply-side dogma by urging that the United States
instead follow a "soft energy path."His controversial recommendations were eventually accepted by the energy
industry, and his book, Soft Energy Paths:Toward a Durable Peace (1977) went on to inspire a generation of
decision-makers.Lovins has
received six honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh
and Right Livelihood awards, among other honors.His work today focuses on transforming the car, real-estate, electricity,
water, semiconductor, and several other manufacturing sectors toward advanced
resource productivity. He has briefed 12 heads of state, held several visiting
academic chairs, authored or co-authored 27 books, and consulted for scores of
industries and governments worldwide.The
Wall Street Journal named Mr. Lovins one of 39 people world-wide "most
likely to change the course of business in the '90s".
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